top of page
  • Brent Bonine

6 Ways to Reduce Turnover in your Sales Department.

High turnover can result in increased costs, loss of knowledge and unplanned dips in revenue growth. Consider these tactics to reduce turnover and keep your sales team performing at their best.

1. Hire the Right People:

  • Focus on thorough and effective recruitment processes to ensure you're bringing in candidates who are a good fit for the sales role and your company culture.

  • Clearly define the expectations and responsibilities of the sales position during the hiring process to manage candidate expectations.

  • Use Talent Assessment to identify skills and attitudes required for success in this position.

2. Comprehensive Onboarding:

  • Provide a robust onboarding program that helps new hires integrate into the company and the sales team seamlessly.

  • Offer thorough training on products, services, and sales processes to ensure that new salespeople are well-equipped to excel in their roles.

3. Create a Positive Work Environment:

  • Foster a positive and supportive workplace culture that values and recognizes the contributions of the sales team.

  • Encourage open communication and provide opportunities for feedback, ensuring that team members feel heard and appreciated.

  • Engage the team to share issues and challenges they are facing. Let them know that they are a critical part of the company's success.

4. Invest in Professional Development:

  • Implement ongoing training programs to help salespeople continuously develop their skills and stay up-to-date with industry trends.

  • Offer career advancement opportunities within the company, giving employees a clear path for growth and progression.

5. Competitive Compensation and Incentives:

  • Ensure that your compensation packages are competitive within the industry. Salespeople are often motivated by financial rewards, so a competitive commission structure can be a powerful retention tool.

  • Implement performance-based incentives and recognition programs to reward top performers and motivate the entire team.

6. Regular Performance Feedback:

  • Conduct regular performance reviews and provide constructive feedback to help salespeople understand their strengths and areas for improvement.

  • Establish clear performance metrics and goals, allowing sales team members to track their progress and success.

Remember that each sales team is unique, so it's essential to tailor these strategies to fit the specific needs and dynamics of your organization. Regularly assess turnover rates and gather feedback from your sales team to make informed adjustments to your retention strategies.

If you are experiencing turnover in your sales team, we can help! Click on the button below to schedule a call to discuss.

Recent Posts

See All


bottom of page