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Sales Playbook Step 1: Identify Your Ideal Customer Profile
In sales, not all customers are created equal. The first step in crafting a robust Sales Playbook for your company is to identify your ideal customer
Jul 29, 20243 min read
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Sales Playbook Step 9: Attract Elite Talent – How to Craft Compelling Sales Job Descriptions
Use this four-part sales job description template to write clear, engaging ads that pull in top sales talent.
Jul 254 min read


Sales Playbook Step 8: The Job Description Mistake That’s Costing You Great Salespeople?
Most job ads repel great reps. Learn how to craft a clear, engaging, outcome-oriented sales job description that wins A-players.
Jul 253 min read


Sales Playbook Step 7: Define Your Hiring Process
Learn the step-by-step sales hiring process—role definition, skills vs. attributes, and scorecards—to recruit high-performing sales talent.
Jul 253 min read


Sales Playbook Step 6: Hiring the Right Salesperson
Avoid costly misfires—use this eight-step sales hiring process to recruit, assess, and onboard high-performing reps.
Jul 254 min read


Sales Playbook Step 5: Prospect Engagement
Learn how to craft a Power Statement and elevate prospect engagement—turning buyer pains into conversations that convert.
Jul 152 min read


Sales Playbook Step 4: Sales Storytelling
Learn how to use sales storytelling—pain, outcomes, proof—to craft a sales narrative buyers remember and act on.
Jul 152 min read


Sales Playbook Step 3: Sales Metrics That Matter: Build a Scoreboard Your Reps Can Actually Win
Discover the key sales metrics—revenue mix, deal size, activity & close-rate KPIs—to coach reps and hit the forecast with confidence.
Jul 153 min read


Sales Playbook Step 2: Define Your Sales Process Model
Learn how to build a sales process model—including stages, activities, assets, and metrics—to move prospects from lead to close and improve forecast accuracy.
Jul 151 min read


Actionable End-of-Year Steps to Convert More Leads into Sales
As we approach the end of the year, it's time for businesses to reflect on their sales performance and implement strategies to finish...
Dec 17, 20242 min read


Sales Playbook Step 1: Identify Your Ideal Customer Profile
In sales, not all customers are created equal. The first step in crafting a robust Sales Playbook for your company is to identify your ideal customer
Jul 29, 20243 min read


What is a Sales Playbook... why you need one!
Building a robust foundation is essential if you want to ensure sales success. In this video, I introduce the concept of a Sales Playbook.
May 2, 20241 min read


Get your sales team “singing!”
Getting your sales team "singing off the same sheet of music" is critical to achieving your sales goals.
Apr 18, 20242 min read


6 Ways to Reduce Turnover in your Sales Department.
High turnover can result in increased costs, loss of knowledge and unplanned dips in revenue growth. Consider these tactics to reduce...
Nov 13, 20232 min read


5 Things your Prospects aren't telling you
As a salesperson, it's important to understand your prospect's needs and challenges. But sometimes, they may not be upfront with you. Here
Sep 24, 20231 min read


Ready, Set, Go!..... but where?
Before you start selling, identify who you want to sell to, build a list, develop a game plan and then go!
May 1, 20233 min read


Don't Sell - Solve!
Nobody cares about what you do until they know what you can do for them! Assuming this is true, then why are salespeople so eager to tell...
Feb 28, 20234 min read


Don’t just set sales goals – build a roadmap to success!
Happy New Year!.... Now get out there and start selling! The holidays are behind us, and the calendar has flipped over to a brand new...
Jan 5, 20234 min read


5 Reasons your prospects may be "ghosting" you
It’s happened to all of us. You meet a prospect, engage in the discovery process, identify pains and problems that your solution will...
Sep 10, 20224 min read


Your prospects are programmed to reject you – here’s why
Communication is a fascinating issue. We have more tools and resources to use to communicate our message than at any time in our history....
Jul 7, 20224 min read


7 Reasons your deals aren't closing
In Sales, there is nothing worse than a deal that won't close. As a salesperson, you worked hard to find your prospect and create an...
May 23, 20224 min read


Attention Salespeople - It's not about you!
Salespeople, in general, tend to be outgoing, engaging, energetic people. If you’re familiar with the DISC Behavior Types, they tend to...
Mar 15, 20224 min read


It's time to kill the Sales Dept!
Recently I was watching a show on television where a desperate, young, single mother is talking to her young son. In the scene, she...
Jan 25, 20224 min read


Tis the Season to Reflect, Repent and Recommit!
This is the time of year when most sales newsletters publish articles about how sales reps need to avoid the distraction of the holidays,...
Dec 9, 20214 min read


Stop Chasing Shiny Objects!
This is good advice for fish but also applies to salespeople. Prospecting for new business is hard! We have more ways to “connect” with...
Nov 9, 20214 min read
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